Our Journey
Bougie Ambition blossomed from its owner's roots as a hair stylist, driven by a deep passion for enhancing beauty through textured hair extensions. Starting from the intimate setting of a salon, the founder envisioned a brand that would not only offer luxurious extensions but also empower fellow beauty professionals. This vision has evolved into a commitment to innovation, quality, and education, shaping Bougie Ambition into a cherished name in the beauty industry.
Our Core Values
Bougie Ambition Pillars
Our core values reflect a dedication to pioneering innovation in luxury hair care for textured styles, empowering beauty professionals through comprehensive education and support, and embracing authenticity to celebrate and enhance natural beauty.
Innovation
At Bougie Ambition, innovation isn't just about creating products—it's about crafting luxurious, trend-setting extensions that celebrate the diversity of textured hair. We're dedicated to staying ahead of the curve, constantly researching and developing new techniques and designs that enhance natural beauty and inspire creativity.
Empowerment
Empowering beauty professionals is at the heart of what we do. Through comprehensive education, hands-on training, and ongoing support, we empower stylists to excel in their craft and confidently pursue their ambitions. We believe in fostering a community where knowledge is shared, skills are honed, and careers are elevated to new heights.
Authenticity
We celebrate the natural beauty of textured hair and honor individuality in all its forms. Our products and practices reflect our belief in genuine connections, transparency, and honesty. By embracing authenticity, we create meaningful relationships with our community and uphold the highest standards of integrity in everything we do.
As the founder, Bougie Ambition aims to inspire confidence and uplift both clients and beauty professionals alike. Through our commitment to premium products, expert education, and fostering a supportive community, we strive to set new benchmarks in the beauty industry. Our goal is to empower each individual to embrace their unique beauty journey.
— Shantell La'Nise, Founder of Bougie Ambition
Our History
September 2021
Opened Shantell La'Nise Beauty Bar
Shantell La'Nise opens Shantell La'Nise Beauty Bar, an ambitious new project within the beauty industry. Despite previous experience, this particular venture closes after six months, becoming a valuable learning experience and a stepping stone toward future success.
June 2022
Received $5,000 Investment from Father to start Bougie Ambition
Shantell's father invests $5,000 into her new vision—Bougie Ambition. This financial support lays the foundation for what would soon become a thriving lifestyle brand.
March 2023
Ask God about Bougie Ambition
Shantell seeks guidance from God regarding the future of Bougie Ambition and receives a clear confirmation that this is her true path. This spiritual affirmation strengthens her resolve and commitment to the brand.
April 2023
Build Brand with Daughter
Shantell collaborates with her daughter Kimora to create the branding for Bougie Ambition. Together, they craft a brand identity that embodies luxury, empowerment, and authenticity.
November 2023
Jamaya goes Viral on TikTok
Jamaya goes viral on TikTok while wearing Bougie Ambition's Coiled Curl hair extensions. This viral moment significantly boosts the brand’s visibility.
February 2024
Official Launch Bougie Ambition
Bougie Ambition officially launches, offering a carefully curated collection of luxurious hair extensions. The brand quickly gains traction, resonating with women who seek quality, empowerment, and style.